GameStop
GameStop, an iconic brand founded in 1984, had fallen on hard times and was in need of drastic reformation in order to turnaround its bleak trajectory.
Over the course of a year we incentivized customers to return to GameStop by reducing friction points, rethinking rewards offerings and improved programs for trade-ins and product protection. using stores strategically and offering modern-day basket building opportunities via a new website and mobile app customer experience. Additionally, we stood up the Heuristic Uniform Design System (HUD) to accelerate delivery.
Heuristic Uniform Design System (HUD)
GameStop’s first design system.
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PowerUp Rewards
Rethinking GameStop’s PowerUp Rewards program to offer relative and useful offerings, and make enrolling a breeze.
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Product Detail Page (PDP)
Redesigning GameStop’s PDP to promote omnichannel shopping and increase customer confidence.
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Shopping Cart
Making express checkout simple and saving customers money via basket building and rewards engagement.
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